A Leading High-End Evening Dress Brand
Challenge: The brand faced a chargeback rate of 5% in the European market, resulting in revenue loss and customer attrition.
Solution: HOHAI Technology customized a high-value transaction risk control model for the brand and enabled SEPA instant payment functionality. Through precise risk assessment and optimized payment channels, the brand was able to better manage risks during transactions and ensure fast fund settlement.
Results: The chargeback rate was successfully reduced to 0.8%, significantly improving payment conversion rates. Quarterly GMV (Gross Merchandise Volume) grew by 320%, enhancing the brand's competitiveness in the European market and significantly increasing revenue.